Quick! What do you get when you mix history, myth, marketing, romance, and angst? Yes, indeed—Saint Valentine’s Day.
Many of us think, “Meh. Another commercial holiday for greeting-card companies to make money.” And, indeed, they do. The Greeting Card Association reports that men (15%) and women (85%) send an estimated 1 million Valentine’s Day cards annually. That makes V-Day second only to Christmas (2.6 million) in cards sent.