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    Why Celebrate Valentine’s Day?

    According to the market research firm IBIS World, Valentine’s Day sales reached $17.6 billion last year, 2014, and this year’s sales are expected to exceed that figure. February 14 has catapulted into a lucrative opportunity for the sales community. Tangled up in the legends and history of this holiday is a remarkable story. The legend: Saint Valentine was a Roman Priest at the time of the rule of Emperor Claudius- a persecutor of the church. Valentine lived and ministered against the backdrop of a very permissive society where there were no boundaries or strict codes morally. Polygamy would have been more popular than one man and one woman in a…